Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network

Objective Finding innovative solutions to satisfy consumers has always been a concern of businesses. Accordingly, this study seeks to investigate the effect of gamification on consumer shopping behavior using the artificial neural network, in the tourist offices of the Iranian western city of Kerman...

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書誌詳細

出版年:	‫مدیریت بازرگانی
主要な著者:	Saba Amiri, Gholamhossein Roshani
フォーマット:	論文
言語:	ペルシア語
出版事項:	University of Tehran 2022-12-01
主題:	gamification buying behavior consumer artificial neural network prediction
オンライン･アクセス:	https://jibm.ut.ac.ir/article_90593_adde48ef07e4629d9fd74a3dbef371c0.pdf