Investigation of the effects of fans' club image perceptions and fan group membership status on sports consumption behaviors
This research was carried out to examine how Ankaragücü and Gençlerbirliği fans' perceptions of club image and being a member of a fan group affect their sports consumer behavior. This quantitative investigation employed the correlational research model in accordance with the general purpose o...
| Published in: | ROL Spor Bilimleri Dergisi |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Red & River Publications
2023-03-01
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| Subjects: | |
| Online Access: | https://roljournal.com/index.php/rol/article/view/127 |