Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

IntroductionThis study aims to explore the relationships between strategic performance, e-commerce marketing capabilities (ECMCs), the Internet of Things (IoT) and customer engagement. This study examines the direct association between ECMC and strategic performance. Current research also explores t...

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Bibliographic Details
Published in:Frontiers in Psychology
Main Authors: Jianchun Zhao, Peilin Zhang
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Subjects:
China
customer engagement
E-commerce marketing capabilities
strategic performance
internet of things
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1105539/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1105539/full

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