CULTURAL DISTANCE AND ENTRY MODE CHOICE: A STUDY WITH BRAZILIANS MAJOR TRANSNATIONAL FIRMS

This article analyzes the degree of relationship between cultural distance (CD) and the preference of brazilian transnationals when choosing for a entrance mode strategy. Aiming to bring a new perspective on the topic of DC this study seeks to analyze the phenomenon beyond the cultural dimensions of...

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Bibliographic Details

Published in:	Internext: Revista Eletrônica de Negócios Internacionais
Main Authors:	Livia Lopes Barakat, Jase Ramsey, Patricia Vargas dos Santos Oliveira, Plinio Rafael Reis Monteiro
Format:	Article
Language:	English
Published:	Escola Superior de Propaganda e Marketing - ESPM 2011-06-01
Subjects:	internacionalização, modos de entrada, distância cultural, globe project
Online Access:	https://internext.espm.br/internext/article/view/111