WHAT ARE THE DETERMINANTS OF CONSUMERS' ONLINE REVIEWS ADOPTION FOR HOTEL BOOKINGS: A STRUCTURAL EQUATION MODELLING APPROACH
Experienced travelers share their reviews regarding hotel services which serve as a testimony for novice travelers and help them to make their decision whether to book that hotel or not. The current study aims to identify the various factors affecting the intentions of travelers for online hotel bo...
| 發表在: | Enlightening Tourism: A Pathmaking Journal |
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| Main Authors: | , |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
University of Huelva
2021-06-01
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| 主題: | |
| 在線閱讀: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5354 |