PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PELANGGAN SURABAYA LEATHER

This study aims to determine the effect of perceived price and product quality on repurchase intentions with the object under study is Surabaya Leather. The variables used in this study are the perception of price and product quality as independent variables and repurchase intention as the dependen...

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Bibliographic Details

Published in:	Jurnal Performa
Main Authors:	Ilham Munif Bahasuan, Krismi Budi Sienatra
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/2173