PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PELANGGAN SURABAYA LEATHER

This study aims to determine the effect of perceived price and product quality on repurchase intentions with the object under study is Surabaya Leather. The variables used in this study are the perception of price and product quality as independent variables and repurchase intention as the dependen...

詳細記述

書誌詳細
出版年:Jurnal Performa
主要な著者: Ilham Munif Bahasuan, Krismi Budi Sienatra
フォーマット: 論文
言語:インドネシア語
出版事項: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
オンライン・アクセス:https://journal.uc.ac.id/index.php/performa/article/view/2173

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