Development status and countermeasures of Xinjiang wine brand based on SWOT-PEST analysis

Xinjiang is an important wine producing region in China. It has a long history of wine development, distinct product characteristics, and has formed a certain industrial scale. However, Xinjiang wine also faces problems such as low regional visibility, insufficient brand promotion, and poor product...

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Bibliographic Details

Published in:	Zhongguo niangzao
Main Author:	YANG Qimeng, LI Jiagui, DANG Guofang, ZHANG Cui, TAN Mingdong
Format:	Article
Language:	English
Published:	Editorial Department of China Brewing 2025-02-01
Subjects:	xinjiang wine|brand building|swot-pest analysis
Online Access:	https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-2-294.pdf