Marketing research of medical services quality

The aim of the article. The aim of the article is to identify and to analyze the characteristics of medical services quality and marketing research of medical services quality. The results of the analysis. The task of medical services is the proper control of health of the population and applicatio...

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Bibliographic Details

Published in:	Marketing i Menedžment Innovacij
Main Author:	B.T. Alkaravani
Format:	Article
Language:	English
Published:	Sumy State University 2014-03-01
Subjects:	services medical services medical services quality characteristics of medical services quality paid medical services
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_124_131.pdf