Virtual Reality Research in Marketing Focusing on Consumers:
Virtual reality (VR) is gaining attention as a technology that offers new experiences to consumers. The purpose of this study was to identify current trends in marketing research on VR targeting consumers. Forty-nine empirical papers published since 2019 were extracted and categorized into themes of...
| 發表在: | Maketingu Janaru |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | 日语 |
| 出版: |
Japan Marketing Academy
2023-01-01
|
| 主題: | |
| 在線閱讀: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.007/_html/-char/en |