The effect of how outcomes are framed on decisions about whether to take antihypertensive medication: a randomized trial.

BACKGROUND: We conducted an Internet-based randomized trial comparing three valence framing presentations of the benefits of antihypertensive medication in preventing cardiovascular disease (CVD) for people with newly diagnosed hypertension to determine which framing presentation resulted in choices...

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Bibliographic Details

Published in:	PLoS ONE
Main Authors:	Cheryl L L Carling, Doris Tove Kristoffersen, Andrew D Oxman, Signe Flottorp, Atle Fretheim, Holger J Schünemann, Elie A Akl, Jeph Herrin, Thomas D MacKenzie, Victor M Montori
Format:	Article
Language:	English
Published:	Public Library of Science (PLoS) 2010-01-01
Online Access:	http://europepmc.org/articles/PMC2830888?pdf=render