The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand

Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high quality, premium pricing, and controlled di...

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Bibliographic Details

Published in:	Asian Journal of Technology Management
Main Authors:	Fitri Aprilianty, Reza Ashari Nasution 105-121
Format:	Article
Language:	English
Published:	Institut Teknologi Bandung 2017-12-01
Subjects:	Facebook luxury fashion brand women’s undergarment content analysis
Online Access:	http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2302