Study on the influence of Douyin short video marketing on camping travel intention
In order to explore the impact of three dimensions of short video marketing (namely, influence, trust and bias) on camping tourism intention, this paper takes perceived usefulness and perceived ease of use as intermediary variables to build a theoretical framework and conduct empirical analysis. The...
| Published in: | SHS Web of Conferences |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/28/shsconf_ichess2023_03022.pdf |