Mobile Social Recommendation Model Integrating Users’ Personality Traits and Relationship Strength under Privacy Concerns

Aiming at the problem of data sparsity, cold start, and privacy concerns in complex information recommendation systems, such as personalized marketing on Alibaba or TikTok, this paper proposes a mobile social recommendation model integrating users’ personality traits and social relationship strength...

Full description

Bibliographic Details

Published in:	Systems
Main Authors:	Qibei Lu, Feipeng Guo, Wei Zhou, Zifan Wang, Shaobo Ji
Format:	Article
Language:	English
Published:	MDPI AG 2022-10-01
Subjects:	social recommendation system privacy concerns personality traits user relationship strength collaborative filtering recommendation
Online Access:	https://www.mdpi.com/2079-8954/10/6/198