Green loyalty? Unveiling consumer preferences in sustainable temporary loyalty programs

Almost every food retailer offers them – temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the susta...

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Bibliographic Details

Published in:	Cleaner and Responsible Consumption
Main Authors:	Caspar Krampe, Anne-Jeth de Groot, William Hurst
Format:	Article
Language:	English
Published:	Elsevier 2025-03-01
Subjects:	Temporary loyalty programs Sustainability Conjoint analysis Price Reward timing Green data
Online Access:	http://www.sciencedirect.com/science/article/pii/S266678432500004X