Sonic identity and audio branding elements in Spanish radio advertising
The emotional potential of sound is an excellent resource for companies and institutions seeking to test new ways of communicating with their stakeholders through the senses. However, there are still few organizations that include sound as a conveyer of their corporate identity. Audio branding aims...
| الحاوية / القاعدة: | Anàlisi: Quaderns de Comunicació i Cultura |
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| المؤلفون الرئيسيون: | , , , |
| التنسيق: | مقال |
| اللغة: | الكتالانية |
| منشور في: |
Universitat Autònoma de Barcelona
2021-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://analisi.cat/article/view/3330 |