Use of WhatsApp Application on Fruit Marketing Communication: A Traders’ Experience

WhatsApp is mobile messaging application which is widely used in communication. However, its use in marketing communication is relatively new. This study investigates WhatsApp user profile, factors that influence the use of WhatsApp and relationship between the factors with WhatsApp usage level in f...

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Bibliographic Details

Published in:	Journal of Information and Organizational Sciences
Main Authors:	Heri Akhmadi, Susanawati Susanawati, Nindia Putri Utami, Aris Slamet Widodo
Format:	Article
Language:	English
Published:	University of Zagreb, Faculty of organization and informatics 2021-01-01
Subjects:	WhatsApp adoption digital marketing communication fruit trading
Online Access:	https://hrcak.srce.hr/file/383222