Research on the Brand Construction Strategy of Xingcheng Duobao Fish Under the Background of Rural Revitalization

Branding is the only way to promote agricultural modernization. Xingcheng Duobao Fish is a brand case of creating regional characteristic agricultural products in Huludao City, Liaoning Province. Its successful experience has important reference significance for the development of regional character...

Full description

Bibliographic Details

Published in:	Haiyang Kaifa yu guanli
Main Authors:	SUN Zhaowei, DONG Zhijing
Format:	Article
Language:	Chinese
Published:	Editorial Office of Ocean Development and Management 2024-07-01
Subjects:	regional characteristic agricultural product brands regional characteristic fisheries agricultural branding brand building
Online Access:	http://www.haiyangkaifayuguanli.com/hykfyglen/ch/reader/view_abstract.aspx?file_no=20240715&flag=1