The Role of Subsidiaries in Emerging Markets in Generating Competitive Advantages for Foreign Multinationals: the case of the Brazilian subsidiary of Clarks International

The relationship between a multinational and its subsidiaries abroad, according to many studies, is crucial for generating competitive advantages. Therefore, this study aimed to understand the relationship between a shoe company, Clarks International, and its Brazilian subsidiary with an emphasis on...

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Bibliographic Details

Published in:	GEPROS: Gestão da Produção, Operações e Sistemas
Main Authors:	Marcelo André Machado, Eduardo Andrioli Bauer
Format:	Article
Language:	English
Published:	Universidade Estadual Paulista 2014-07-01
Subjects:	Multinational companies. Subsidiary and multinational relationship. Emerging markets.
Online Access:	http://revista.feb.unesp.br/index.php/gepros/article/view/1076/547