EFEITO DOS FATORES DE MERCHANDISING NAS VENDAS DO VAREJO
The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that is hard to explain from a cognitive standpoi...
| Published in: | RAE: Revista de Administração de Empresas |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2012-10-01
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| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-7590201200600004.pdf |