Openness to Experience and Creativity: The Role of Promotion Focus

AbstractThis paper investigates the impact of openness to experience (OE) on the two distinct dimensions of creativity; radical creativity (RC) and incremental creativity, with promotion focus (PF) as regulatory factor and as the mediating mechanism. Drawing on the recent re-conceptualization of cre...

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Bibliographic Details
Published in:Cogent Business & Management
Main Authors: Saliha Gul Abbasi, Mohammed Abdulrazzaq Alaghbari, Mazhar Abbas, Baligh Beshr, Basheer M. Al-Ghazali
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Subjects:
Advertising
incremental creativity
radical creativity
openness to experience
Pakistan
promotion focus
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2238390

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https://www.tandfonline.com/doi/10.1080/23311975.2023.2238390

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