Cognition, Relevance and Ideology Formation through Travel Documentaries: A Longitudinal Approach to Audiences

The paper proposes a novel longitudinal approach to the study of the rhetorical effects of media by combining Audience Research (e.g. Schrøder et al., 2003), Social Semiotics (e.g. Kress and van Leeuwen, 1996, 2001; van Leeuwen, 1999; Machin and Mayr, 2012) and Relevance Theory (Sperber and Wilson,...

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Bibliographic Details

Published in:	Studies in Logic, Grammar and Rhetoric
Main Author:	Castaldi Jacopo
Format:	Article
Language:	English
Published:	Sciendo 2024-12-01
Subjects:	multimodality ideology cognition relevance theory audience research hierarchy of effects
Online Access:	https://doi.org/10.2478/slgr-2024-0010