Examining the Factors Affecting Customer’s Brand Switching in Telecom Sector of Pakistan

Purpose: This research aims to understand the factors influencing brand switching in the telecommunication sector of Pakistan. The study focuses on mobile number portability (MNP) as a means of switching between networks and examines the impact of various factors such as service quality, price, pro...

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Bibliographic Details

Published in:	Journal of Business and Social Review in Emerging Economies
Main Authors:	Muhammad Abdullah Idrees, Aashi Arman, Saima Akhtar, Salman Hussain
Format:	Article
Language:	English
Published:	CSRC Publishing 2023-09-01
Subjects:	Service Quality Price Promotion Trust Product Offerings
Online Access:	https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2693