Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran)

Nowadays, as a result of growing competitive environment, identifying and understanding the importance of factors affecting customer’s buying behavior is considered as a powerful tool which can be used in order to be distinguished from competitors and attract customers, subsequently. Since most buye...

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Bibliographic Details

Published in:	تحقیقات بازار یابی نوین
Main Authors:	leila shahpouri, Naser Yazdani, Mostafa ghazizadeh
Format:	Article
Language:	Persian
Published:	University of Isfahan 2017-05-01
Subjects:	Impulse buying behavior Sociability features of sellers Store interior situational factors
Online Access:	http://nmrj.ui.ac.ir/article_21452_955a4b55d9ccf6d6d2a379cd98dcbf9b.pdf