MERAIH LOYALITAS PELANGGAN
Customer loyalty has been recognized as the dominant factor in a business organization's success. Therefore it has received considerable attention in both marketing and management theory and practice. This article describes factors that determine customer loyalty and explores the essential stra...
| Published in: | Benefit Jurnal Manajemen dan Bisnis |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta
2006-12-01
|
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1217 |