Neuronal Correlates of Product Feature Attractiveness
Decision-making is the process of selecting a logical choice from among the available options and happens as a complex process in the human brain. It is based on information processing and cost-analysis; it involves psychological factors, specifically, emotions. In addition to cost factors personal...
| Published in: | Frontiers in Behavioral Neuroscience |
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| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2018-07-01
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| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fnbeh.2018.00147/full |