Investigating the effect of Iranian, Islamic lifestyle on consumer behavior

In today's highly competitive world, studying consumer behavior is inevitable for any organization, large or small, and neglecting this can lead to the failure of any organization. One of the factors influencing the behavior of consumers is lifestyle. Behavior of members of any society accordin...

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Bibliographic Details
Published in:کاوش‌های مدیریت بازرگانی
Main Authors: Seyed Najmoddin Mousavi, Amir Ghafourian Shagerdi, Zahra Mohamdiani
Format: Article
Language:Persian
Published: Yazd University 2020-08-01
Subjects:
Online Access:http://bar.yazd.ac.ir/article_1646_6420eb2c3958bf85fc3113c80a27d75a.pdf