Institutionalization of social representations: a proposed theoretical integration La institucionalización de representaciones sociales: una propuesta de integración teórica A institucionalização de representações sociais: uma proposta de integração teórica

The objective of this study was to propose joint use of the Theory of Social Representations and the Institutional Theory as an option for analysis of organizational phenomena that aim to identify the understanding that members of an organization have of a determined object/subject as well as the fo...

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Bibliographic Details
Published in:REGE Revista de Gestão
Main Authors: Gilberto Clarício Martinez Guerra, Elisa Yoshie Ichikawa
Format: Article
Language:Portuguese
Published: Emerald Publishing 2011-09-01
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/36742