Sport promotion and sales management
At the beginning of third millennium, the world of sport has been experiencing new marketing techniques to introduce products and services. The purpose of this study was to compare advertising and sales promotion strategies, the effects of different strategies in sport production companies to retain...
| Published in: | Management Science Letters |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-06-01
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| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_135.pdf |