98 Forging a New (Digital) Path: Designing a Strategic Pilot to Engage and Educate the Public about Clinical Research on Social Media

OBJECTIVES/GOALS: To conceptualize, implement and evaluate a three-pronged social media plan with goals to: 1) disseminate information about the Southern California CTSI and its activities on multiple platforms; 2) educate the public about clinical research participation; 3) use storytelling methods...

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Bibliographic Details
Published in:Journal of Clinical and Translational Science
Main Authors: Nicki Karimipour, Suail Fabros, Andrea Diaz, Gordon Wimpress, Emily Lai
Format: Article
Language:English
Published: Cambridge University Press 2023-04-01
Online Access:https://www.cambridge.org/core/product/identifier/S2059866123001814/type/journal_article