RESTORING A COMPANY'S BUSINESS REPUTATION IN THE CONTEXT OF ECONOMIC SECURITY

The article provides a theoretical analysis of how to restore a company's business reputation. It explores the various factors that can lead to a reputation crisis and categorizes different types of reputation crisis situations. Utilizing the typology created by W. T. Coombs (2007), this artic...

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Bibliographic Details

Published in:	Економіка та суспільство
Main Authors:	Олена Наумова, Марія Наумова, Владислав Талалаєвський
Format:	Article
Language:	English
Published:	Helvetica Publishing House 2024-12-01
Subjects:	restoration company`s business reputation company`s economic security sources of a company`s reputation crisis reputation crisis situations rstrategy of restoration business reputationutation crisis situations indicators to monitor a progress of reputation restoration
Online Access:	https://economyandsociety.in.ua/index.php/journal/article/view/5341