How information and communication overload affect consumers’ platform switching behavior in social commerce

In social commerce, users are increasingly resorting to social media platforms to search for information, purchase goods, and share shopping experiences. However, social media use may also affect users' emotions negatively, causing them to switch platforms. Therefore, this study aims to investi...

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发表在:	Heliyon
Main Authors:	Wenjing Fan, Syuhaily Osman, Norzalina Zainudin, Pinyi Yao
格式:	文件
语言:	英语
出版:	Elsevier 2024-05-01
主题:	Social commerce Information overload Communication overload Online fatigue Switching behavior
在线阅读:	http://www.sciencedirect.com/science/article/pii/S2405844024076345