Halal brand quality and halal food purchasing intention among university students: The moderating effect of customer-employee interactions

As customer preferences pivot towards ethical considerations, the landscape of consumption among customers has witnessed a notable shift towards products aligned with culture, beliefs, and moral values. Thus, halal food products have emerged as significant solutions within this evolving paradigm. Th...

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Bibliographic Details

Published in:	Social Sciences and Humanities Open
Main Author:	Ismail Juma Ismail
Format:	Article
Language:	English
Published:	Elsevier 2025-01-01
Subjects:	Halal brand perceived quality Halal food purchase intention Customers' perceived interaction with employees Halal products University students
Online Access:	http://www.sciencedirect.com/science/article/pii/S2590291125000798