Impact of Negative Word of Mouth on Firm Value
With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue for companies. Numerous studies have examined...
| 出版年: | Asia Marketing Journal |
|---|---|
| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Korean Marketing Association
2020-10-01
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| 主題: | |
| オンライン･アクセス: | https://amj.kma.re.kr/journal/vol22/iss3/1/ |