Physical Attractiveness and Social distance Perception in Service Encounters- Evidence from a Developing County

Physical Attractiveness (PA) is an essential factor affecting consumer response (CR) in service encounters (SE). Using an experimental design, the purpose of the study is to demonstrate the physical attractiveness (PA) of a service representative's effects (CR) in the context of consumer satis...

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Bibliographic Details

Published in:	NUML International Journal of Business & Management
Main Authors:	Jamshed Khan, Asra Masood, Mobeen Jamshed Khattak
Format:	Article
Language:	English
Published:	National University of Modern Languages (NUML), Islamabad 2024-06-01
Subjects:	Physical Attractiveness Airline Industry Service Encounters Social Distance Perception
Online Access:	https://nijbm.numl.edu.pk/index.php/BM/article/view/204