General concepts and tools of political marketing

The aim of the article. The aim of the article is consideration of political systems using marketing concept, which has recently received significant development in society live. The general laws of economic and social systems development are confirmed.The results of the analysis. It is known that s...

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Bibliographic Details

Published in:	Marketing i Menedžment Innovacij
Main Authors:	O.S. Teletov, Yu.V. Tytarenko, O.Yu. Shevchenko
Format:	Article
Language:	English
Published:	Sumy State University 2013-06-01
Subjects:	social-economic systems political systems political marketing complex of marketing in politics
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_49_63.pdf