GENERAL ISSUES CONSIDERING BRAND EQUITY WITHIN THE NATION BRANDING PROCESS

The present work-paper was written in order to provide an overview of the intangible values that actively contribute to brand capital formation within the nation branding process; through this article, the author tried to emphasize the differences existent between brand capital and brand equity with...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Strategii Manageriale
المؤلفون الرئيسيون: Denisa, COTÎRLEA, Doriana, MORAR
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Universităţii "Constantin Brâncoveanu" 2014-11-01
الموضوعات:
nation branding
brand capital
brand equity
الوصول للمادة أونلاين:http://www.strategiimanageriale.ro/papers/140485.pdf

الانترنت

http://www.strategiimanageriale.ro/papers/140485.pdf

مواد مشابهة