NILAI KESEHATAN DAN WORD OF MOUTH TERHADAP SIKAP, PERILAKU, DAN INTENSI PEMBELIAN KONSUMEN
One of the most dangerous illnesses which are often ignored by Indonesian people is Osteoporosis. On the one hand, many people start to be aware with this illness. On the other hand, most of the Indonesian society does not pay attention to this issue. Marketers see this illness as a big opportunity....
| Published in: | Manajemen dan Bisnis |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2012-09-01
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| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/219 |