Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods
This study aimed to analyze consumption behavior of Fapet’s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between aware...
| Published in: | Journal of Consumer Sciences |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2018-02-01
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| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/20415 |