Social Advertising in Aspect of Addressee-Addresser Relations

In the article, by the material of Chinese social advertising texts, the addressees with direct verbal, visual and verbal-visual reference are modeled. The socio-anthropocentric parameters of the addressee of Chinese social advertising texts are established. It is revealed that the dominant paramete...

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Bibliographic Details

Published in:	Научный диалог
Main Authors:	F. E. Abdullayeva, V. A. Kameneva
Format:	Article
Language:	Russian
Published:	Tsentr nauchnykh i obrazovatelnykh proektov 2019-07-01
Subjects:	social advertising addressee of social advertising functions of social advertising manipulation propaganda
Online Access:	https://www.nauka-dialog.ru/jour/article/view/1240