Effects of brand innovation and marketing dynamic capability on the performance of international hotels
The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic capability...
| Published in: | Innovative Marketing |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2022-02-01
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| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16142/IM_2022_01_Hariandja.pdf |