Examining social media marketing and brand engagement among pre-school parents in Malaysia

The study aims to determine social media marketing that influences brand engagement among parents of preschoolers’ children. The study specifically examines the influences of entertainment, interaction, customization, trendiness, and electronic word of mouth (eWOM) on brand engagement. The research...

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Bibliographic Details

Published in:	Asian Journal of Social Science Research
Main Authors:	Simranpreet Kaur Hansaram @ Rammilah Hansaram, Chong Kim Loy, Lim Qiao Xin, Chua Siau Hwee, Norshaly Afzan Mokhtar, Megan Yong Zhi May
Format:	Article
Language:	English
Published:	UNITAR International University 2022-12-01
Subjects:	social media marketing brand engagement entertainment interaction customization trendiness electronic word of mouth (ewom
Online Access:	https://ajssr.unitar.my/doc/vol4i2/22040207.pdf