U.S. Consumers' Willingness to Pay for Flavor and Tenderness in Steaks as Determined with an Experimental Auction

In a study of beef quality, consumers tasted steak samples and participated in an experimental auction to determine their willingness to pay. Steaks differed in marbling, tenderness, country of origin, and aging method. Marbling and tenderness had statistically significant impacts on consumers'...

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Bibliographic Details

Published in:	Journal of Agricultural and Resource Economics
Main Authors:	Dillon M. Feuz, Wendy J. Umberger, Chris R. Calkins, Bethany M. Sitz
Format:	Article
Language:	English
Published:	Western Agricultural Economics Association 2004-12-01
Subjects:	beef country of origin experimental auctions marbling tenderness
Online Access:	https://ageconsearch.umn.edu/record/30913