From advertising to community: epathetic marketing impact in fast food industry on youth consumer behavior and social connections

The results of the sociological study of epathetic fast food advertising impact on consumer behavior and social relations of youth have been considered. The methodological foundations of the study are based on a combined approach, including sociological observation, survey, and questionnaire. Sociol...

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Bibliographic Details

Published in:	Цифровая социология
Main Author:	S. A. Goryunova
Format:	Article
Language:	Russian
Published:	State University of Management 2025-04-01
Subjects:	epathetic marketing marketing management techniques consumer behavior fast food youth advertising social connections food habits
Online Access:	https://digitalsociology.guu.ru/jour/article/view/360