Trade Marks and the ConsumerSociety
This article considers how trade marks have increased the ability of some firms to attract demand to their products through exploiting the transformation of the nature of consumption associated with the rise of the “consumer society” or “consumerism”. This has involved trends such as the rise of adv...
| Published in: | SCRIPTed: A Journal of Law, Technology & Society |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Edinburgh
2018-10-01
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| Online Access: | https://journals.ed.ac.uk/script-ed/article/view/11559 |