E-commerce platform financing versus trade credit financing: Financing mode selection for online retailer considering live-stream selling in China

IntroductionThe rise of live-stream selling has made the e-commerce platform attractive to many small and medium-sized retailers that are often faced with capital constraints. The choice between the e-commerce platform financing (EPF) and trade credit financing (TCF) for the capital-constrained e-re...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Shuai Huang, Bingzhi Du, Zhi-Ping Fan, Zhixi Liu
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-01-01
Subjects:	capital-constrained e-commerce platform financing online retailer trade credit financing live-stream selling
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1078369/full