Confirmatory Factor Analysis: User Behavior M-Commerce Gamification Service in Indonesia

Gamification of marketing is a fast-growing phenomenon and an innovation for mobile marketing. Gamification is a strategy for increasing the attractiveness of mobile consumers to encourage increased shopping behavior, loyalty, engagement, and product advocacy. Understanding the factors behind the us...

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Bibliographic Details

Published in:	JOIV: International Journal on Informatics Visualization
Main Authors:	Ani Rakhmanita, Ratih Hurriyati, Vanessa Gaffar, Lili Adi wibowo
Format:	Article
Language:	English
Published:	Politeknik Negeri Padang 2022-06-01
Subjects:	gamification m-commerce cfa self-determinant theory.
Online Access:	https://joiv.org/index.php/joiv/article/view/848