Examining the attitude towards social media advertisements on purchase intention
Purpose: The emergence of the Internet in the modern business environment has become so pervasive that no large or small company can ignore its influence. Therefore, the purpose of this research was to investigate the attitude towards social media advertisements on the intention to buy products.Meth...
| Published in: | مدیریت نوآوری و راهبردهای عملیاتی |
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| Main Author: | |
| Format: | Article |
| Language: | Persian |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2024-08-01
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| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_196595_b3c2a56ad0e14656cbe984ebfe5fcf6c.pdf |