Awareness of sustainability, climate emergency, and generation Z's consumer behaviour in UAE

This research investigates the attitudes and behaviors of Generation Z university students in the UAE towards sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap between the sustainability claims of Generation Z and their a...

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Bibliographic Details

Published in:	Cleaner and Responsible Consumption
Main Authors:	Suja Pradeep, Meenakshy Pradeep
Format:	Article
Language:	English
Published:	Elsevier 2023-12-01
Subjects:	Pro-environmental behaviour Gen Z of UAE Sustainability brand appeal Fashion brands
Online Access:	http://www.sciencedirect.com/science/article/pii/S2666784323000384