The impact of age on the customers buying behaviour and attitude to price

Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success. Therefore, there are many studies, researches and papers focusing on this phenomenon. Many dif...

詳細記述

書誌詳細
出版年:Littera Scripta
第一著者: Marie Slabá
フォーマット: 論文
言語:英語
出版事項: Institute of Technology and Business, České Budějovice 2020-01-01
主題:
オンライン・アクセス:http://www.littera-scripta.com/the-impact-of-age-on-the-customers-buying-behaviour-and-attitude-to-price/